Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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1961 Products

  1. Abu Garcia Favoriter 3 3-pack
    Abu Garcia

    Favoriter 3 3-pack
    RRP: 12.90 € Price: 10.97 €
  3. Abu Garcia Beast Paddle Tail 21 cm [93 g] 2-pack
    Abu Garcia

    Beast Paddle Tail 21 cm [93 g] 2-pack
    RRP: 9 € Price: As low as 7.27 €
    Select variant
  5. Westin 2025 Advent Calendar [Predator] with 24 drawers
    Westin

    2025 Advent Calendar [Predator] with 24 drawers
    RRP: 103.77 € Price: 98.58 €
  6. Berkley PowerBait Power Swimmer Soft 8.4 cm [4 g] 8-pack
    Berkley

    PowerBait Power Swimmer Soft 8.4 cm [4 g] 8-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  7. Abu Garcia Trout Spinner Kit 4-pack
    Abu Garcia

    Trout Spinner Kit 4-pack
    Price: 8.14 €
  8. Abu Garcia Beast Curl Tail 21 cm [93.7 g]
    Abu Garcia

    Beast Curl Tail 21 cm [93.7 g]

    RRP: Price: As low as 5.47 €
    Select variant
  9. Daiwa Prorex Duckfin Shad 6 cm 9-pack
    Daiwa

    Prorex Duckfin Shad 6 cm 9-pack
    RRP: Price: As low as 7.28 €
    Select variant
  10. Storm Boom Shad 19 cm [45 g]
    Storm

    Boom Shad 19 cm [45 g]

    RRP: 8 € Price: As low as 6.86 €
    Select variant
  12. Abu Garcia Reflex 4.5 cm [7 g] mixed colors 3-pack
    Abu Garcia

    Reflex 4.5 cm [7 g] mixed colors 3-pack
    RRP: 12.90 € Price: 11.61 €
  13. Abu Garcia Silver Napp 7 cm [12 g]
    Abu Garcia

    Silver Napp 7 cm [12 g]

    RRP: 8 € Price: As low as 6.00 €
    Select variant
  14. Abu Garcia Reflex Arctic 4.5 cm [7 g] copper, gold, black 3-pack
    Abu Garcia

    Reflex Arctic 4.5 cm [7 g] copper, gold, black 3-pack
    RRP: 13.76 € Price: 11.70 €
  15. Kinetic Fjell [9 g] mix 5-pack
    Kinetic

    Fjell [9 g] mix 5-pack
    RRP: 11.16 € Price: 9.49 €
  16. Berkley Flicker Shad 7 cm [9.5 g] wobbler-kit 3-pack
    Berkley

    Flicker Shad 7 cm [9.5 g] wobbler-kit 3-pack
    RRP: 19.47 € Price: 16.55 €
  18. Darts Pro-Jiggar 3 lure set 4-pack
    Darts

    Pro-Jiggar 3 lure set 4-pack
    RRP: 11.16 € Price: 10.04 €
  19. Berkley Hit Stick 12 cm [13.5 g] F
    Berkley

    Hit Stick 12 cm [13.5 g] F

    RRP: 10 € Price: As low as 8.24 €
    Select variant
  20. Storm Hit Shad 8 cm [6 g] 4-pack
    Storm

    Hit Shad 8 cm [6 g] 4-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  21. Abu Garcia Beast Curl Tail 17 cm [54.6 g]
    Abu Garcia

    Beast Curl Tail 17 cm [54.6 g]

    RRP: Price: As low as 5.13 €
    Select variant
  22. Berkley PowerBait Power Swimmer Soft 7.1 cm [3 g] 8-pack
    Berkley

    PowerBait Power Swimmer Soft 7.1 cm [3 g] 8-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  24. Fladen Lake Wobbler lure set 13-16 cm [18-30.5 g] 3-pack
    Fladen

    Lake Wobbler lure set 13-16 cm [18-30.5 g] 3-pack
    RRP: 10.30 € Price: 8.76 €
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1961 Products

All filter

Category
  1. Artificial Bait 61 items
  2. Lure and bait building 6 items
  3. Sets of baits and lures 215 items
  4. Doftsprayer m.m. 7 items
  5. Extra tails 31 items
  6. Flies 69 items
  7. Sea fishing baits 117 items
  8. Seatrout lures 125 items
  9. Searigs & ready-made tackle 85 items
  10. Jerkbaits 88 items
  11. Jigs & soft baits 436 items
  12. Crayfish & creature baits 80 items
  13. Spinner rig for trolling 19 items
  14. Ice fishing jigs 45 items
  15. Chum mixtures 1 item
  16. Deep sea & ice pilkers 60 items
  17. Ice fishing spoon 41 items
  18. Spoon lure 150 items
  19. Spinner 133 items
  20. Spinnerbaits 52 items
  21. Stickbaits 1 item
  22. Tail baits 52 items
  23. Trolling lures & attractor spoons 14 items
  24. Crankbaits 64 items
  25. Wobbler 212 items
  26. Surface lures & poppers 72 items
Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Brand
Price
€
€
Show price range
Length of lure (grouping) Indicates the range within which the lure’s length falls.
Weight group

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Type of water
Fishing depth (grouping)
Filter
Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
Filter
Filter options:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.