Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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1741 Products

  1. Abu Garcia Silver Bullet 12 cm [18 g]
    Abu Garcia

    Silver Bullet 12 cm [18 g]

    RRP: 8 € Price: As low as 6.86 €
    Select variant
  2. Berkley Pulse Shad Box 11 cm jigs + jig heads 12+4-pack
    Berkley

    Pulse Shad Box 11 cm jigs + jig heads 12+4-pack
    RRP: 39.72 € Price: 36.54 €
  3. Abu Garcia Droppen Vide 6.0 cm [14 g]
    Abu Garcia

    Droppen Vide 6.0 cm [14 g]

    RRP: Price: As low as 5.52 €
    Select variant
  4. Berkley Pulse Shad Box 8 cm jigs + jig heads 16+4-pack
    Berkley

    Pulse Shad Box 8 cm jigs + jig heads 16+4-pack
    RRP: 39.72 € Price: 36.54 €
  5. Abu Garcia Beast Paddle Tail 21 cm [93 g] 2-pack
    Abu Garcia

    Beast Paddle Tail 21 cm [93 g] 2-pack
    RRP: 9 € Price: As low as 7.27 €
    Select variant
  6. Berkley Pulse Spintail 5 cm [5 g]
    Berkley

    Pulse Spintail 5 cm [5 g]

    RRP: Price: As low as 6.85 €
    Select variant
  7. Berkley DEX Metals "Limited Edition" lure kit 4-pack
    Berkley

    DEX Metals "Limited Edition" lure kit 4-pack
    RRP: 51.84 € Price: 41.47 €
  8. Berkley Powerbait Pro Pack Drop Shot bait kit 6+6-pack
    Berkley

    Powerbait Pro Pack Drop Shot bait kit 6+6-pack
    RRP: 14.63 € Price: 12.44 €
  9. Daiwa Prorex Duckfin Shad 9 cm 7-pack
    Daiwa

    Prorex Duckfin Shad 9 cm 7-pack
    RRP: Price: As low as 6.55 €
    Select variant
  10. Abu Garcia Trout Spinner Kit 4-pack
    Abu Garcia

    Trout Spinner Kit 4-pack
    Price: 8.14 €
  11. Berkley Sick Flanker 10 cm pre-rigged bismuth jig kit 4-pack
    Berkley

    Sick Flanker 10 cm pre-rigged bismuth jig kit 4-pack
    RRP: 24.15 € Price: 19.32 €
  12. Svartzonker McCelly 14 cm [64 g] F
    Svartzonker

    McCelly 14 cm [64 g] F

    RRP: 19 € Price: As low as 16.55 €
    Select variant
  13. Abu Garcia Droppen Bug 5 cm [10 g]
    Abu Garcia

    Droppen Bug 5 cm [10 g]

    RRP: Price: As low as 5.31 €
    Select variant
  14. Abu Garcia Beast Curl Tail 17 cm [54.6 g]
    Abu Garcia

    Beast Curl Tail 17 cm [54.6 g]

    RRP: Price: As low as 5.13 €
    Select variant
  15. Berkley PowerBait Power Swimmer Soft 8.4 cm [4 g] 8-pack
    Berkley

    PowerBait Power Swimmer Soft 8.4 cm [4 g] 8-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  16. Berkley PowerBait Power Swimmer Soft 7.1 cm [3 g] 8-pack
    Berkley

    PowerBait Power Swimmer Soft 7.1 cm [3 g] 8-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  17. Daiwa Silver Creek ST Inline Lunker 8.5 cm [21 g]
    Daiwa

    Silver Creek ST Inline Lunker 8.5 cm [21 g]

    RRP: 8 € Price: As low as 6.00 €
    Select variant
  18. Storm V-Slab 21.5 cm [70 g]
    Storm

    V-Slab 21.5 cm [70 g]

    RRP: 12 € Price: As low as 10.32 €
    Select variant
  19. Wiggler Dracoblinken Mini
    Wiggler

    Dracoblinken Mini

    RRP: Price: As low as 2.87 €
    Select variant
  20. Abu Garcia Silver Smakk 7cm [12 g]
    Abu Garcia

    Silver Smakk 7cm [12 g]

    RRP: 8 € Price: As low as 6.00 €
    Select variant
  21. Blue Herring
    Abu Garcia

    Silver Napp 7 cm [12 g]

    RRP: 8 € Price: As low as 6.00 €
    Select variant
  22. Abu Garcia MO Inline 8.3 cm [24 g]
    Abu Garcia

    MO Inline 8.3 cm [24 g]

    RRP: 5 € Price: As low as 3.58 €
    Select variant
  23. Fladen Box Pike lure/accessory set
    Fladen

    Box Pike lure/accessory set
    RRP: 30.20 € Price: 25.67 €
  24. Westin BullTeez Shadtail 18 cm [53 g]
    Westin

    BullTeez Shadtail 18 cm [53 g]

    RRP: Price: As low as 6.26 €
    Select variant
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1741 Products

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Category
  1. Artificial Bait 42 items
  2. Lure and bait building 4 items
  3. Sets of baits and lures 158 items
  4. Doftsprayer m.m. 3 items
  5. Extra tails 31 items
  6. Flies 39 items
  7. Sea fishing baits 110 items
  8. Seatrout lures 115 items
  9. Searigs & ready-made tackle 77 items
  10. Jerkbaits 85 items
  11. Jigs & soft baits 395 items
  12. Crayfish & creature baits 73 items
  13. Spinner rig for trolling 18 items
  14. Ice fishing jigs 41 items
  15. Deep sea & ice pilkers 55 items
  16. Ice fishing spoon 35 items
  17. Spoon lure 131 items
  18. Spinner 118 items
  19. Spinnerbaits 48 items
  20. Stickbaits 1 item
  21. Tail baits 50 items
  22. Trolling lures & attractor spoons 14 items
  23. Crankbaits 55 items
  24. Wobbler 203 items
  25. Surface lures & poppers 71 items
Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Brand
Price
€
€
Show price range
Length of lure (grouping) Indicates the range within which the lure’s length falls.
Weight group

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Type of water
Fishing depth (grouping)
Filter
Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
Filter
Filter options:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.