Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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1687 Products

  1. Abu Garcia Tormentor Big lure kit assorted colors 3-pack
    Abu Garcia

    Tormentor Big lure kit assorted colors 3-pack
    RRP: 22.50 € Price: 19.74 €
  4. Berkley URBN Allround jig kit 4+6-pack
    Berkley

    URBN Allround jig kit 4+6-pack
    Price: 11.63 €
  6. BGL
    Abu Garcia

    Mörrum Spinner [18 g]
    RRP: Price: As low as 8.83 €
    Select variant
  7. Abu Garcia Droppen Video 5.5 cm [10 g] mixed colors 3-pack
    Abu Garcia

    Droppen Video 5.5 cm [10 g] mixed colors 3-pack
    RRP: 15.00 € Price: 12.53 €
  8. Savage Fat Vibes 6.6 cm [22 g] S
    Savage Gear

    Savage Fat Vibes 6.6 cm [22 g] S
    RRP: Price: As low as 12.53 €
    Select variant
  9. Fladen Nordingen 6.5 cm [18 g]
    Fladen

    Nordingen 6.5 cm [18 g]
    RRP: Price: As low as 2.61 €
    Select variant
  10. Abu Garcia Toby 9 cm [28 g] mixed colors 3-pack
    Abu Garcia

    Toby 9 cm [28 g] mixed colors 3-pack
    RRP: 21.50 € Price: 19.74 €
  11. Daiwa Prorex Slim Shad Y 10.5 cm [8 g] perch/zander set 3-pack
    Daiwa

    Prorex Slim Shad Y 10.5 cm [8 g] perch/zander set 3-pack
    RRP: 10.00 € Price: 8.92 €
  13. Abu Garcia Favorites 2 3-pack
    Abu Garcia

    Favorites 2 3-pack
    RRP: 15.00 € Price: 12.53 €
  15. Fladen NED Ready-To-Fish lure set 7 & 10 cm [3.5 & 7g] 8+8-pack
    Fladen

    NED Ready-To-Fish lure set 7 & 10 cm [3.5 & 7g] 8+8-pack
    RRP: 12.50 € Price: 10.73 €
  18. Hurricane Roffe's Grayling Flies 8-pack
    Hurricane

    Roffe's Grayling Flies 8-pack
    RRP: 19.00 € Price: 17.03 €
  20. Savage Cannibal Shad 6.8 cm [3 g] 5-pack
    Savage Gear

    Savage Cannibal Shad 6.8 cm [3 g] 5-pack
    RRP: Price: As low as 4.42 €
    Select variant
  21. Berkley PowerBlade 4.4 cm [7 g] vibration bait kit 3-pack
    Berkley

    PowerBlade 4.4 cm [7 g] vibration bait kit 3-pack
    RRP: 27.00 € Price: 24.25 €
  22. Westin Mike the Pike Crankbait 14 cm [30 g] F
    Westin

    Mike the Pike Crankbait 14 cm [30 g] F
    RRP: 16 € Price: As low as 14.33 €
    Select variant
  23. Kinetic Pike X-treme [20-28 g] mix 5-pack
    Kinetic

    Pike X-treme [20-28 g] mix 5-pack
    RRP: 11 € Price: As low as 9.82 €
    Select variant
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1687 Products

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Category
  1. Artificial Bait 54 items
  2. Lure and bait building 5 items
  3. Sets of baits and lures 175 items
  4. Doftsprayer m.m. 5 items
  5. Extra tails 29 items
  6. Flies 67 items
  7. Sea fishing baits 103 items
  8. Seatrout lures 106 items
  9. Searigs & ready-made tackle 78 items
  10. Jerkbaits 80 items
  11. Jigs & soft baits 373 items
  12. Crayfish & creature baits 72 items
  13. Spinner rig for trolling 14 items
  14. Ice fishing jigs 33 items
  15. Chum mixtures 4 items
  16. Deep sea & ice pilkers 44 items
  17. Ice fishing spoon 22 items
  18. Spoon lure 142 items
  19. Spinner 108 items
  20. Spinnerbaits 44 items
  21. Stickbaits 1 item
  22. Tail baits 48 items
  23. Trolling lures & attractor spoons 12 items
  24. Crankbaits 57 items
  25. Wobbler 201 items
  26. Surface lures & poppers 65 items
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Fish species
Brand
Price
€
€
Show price range
Indicates the range within which the lure’s length falls.
Length of lure (grouping)

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Weight group
Type of water
Fishing depth (grouping)
Filter
Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
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Filter options:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.