Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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1879 Products

  1. Storm R.I.P T-Bone 18 cm [42 g]
    Storm

    R.I.P T-Bone 18 cm [42 g]

    RRP: 10 € Price: As low as 8.24 €
    Select variant
  3. Abu Garcia Lake Mix 3
    Abu Garcia

    Lake Mix 3
    Price: 7.63 €
  5. Berkley PowerBait Power Swimmer Soft 8.4 cm [4 g] 8-pack
    Berkley

    PowerBait Power Swimmer Soft 8.4 cm [4 g] 8-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  6. Kinetic Fjell [9 g] mix 5-pack
    Kinetic

    Fjell [9 g] mix 5-pack
    RRP: 11.16 € Price: 9.49 €
  8. Abu Garcia Trout Spinner Kit 4-pack
    Abu Garcia

    Trout Spinner Kit 4-pack
    Price: 8.14 €
  9. Abu Garcia Droppen Maxi 8.5 cm [12 g] assorted colors 3-pack
    Abu Garcia

    Droppen Maxi 8.5 cm [12 g] assorted colors 3-pack
    RRP: 18.95 € Price: 16.11 €
  10. Abu Garcia Beast Paddle Tail 21 cm [93 g] 2-pack
    Abu Garcia

    Beast Paddle Tail 21 cm [93 g] 2-pack
    RRP: 9 € Price: As low as 7.27 €
    Select variant
  12. Abu Garcia Beast Curl Tail 21 cm [93.7 g]
    Abu Garcia

    Beast Curl Tail 21 cm [93.7 g]

    RRP: Price: As low as 5.47 €
    Select variant
  13. Berkley Flicker Shad 7 cm [9.5 g] wobbler-kit 3-pack
    Berkley

    Flicker Shad 7 cm [9.5 g] wobbler-kit 3-pack
    RRP: 19.47 € Price: 16.55 €
  14. Berkley PowerBait Power Swimmer Soft 7.1 cm [3 g] 8-pack
    Berkley

    PowerBait Power Swimmer Soft 7.1 cm [3 g] 8-pack
    RRP: 8 € Price: As low as 6.86 €
    Select variant
  15. Berkley Hit Stick 15 cm [25.3 g] F
    Berkley

    Hit Stick 15 cm [25.3 g] F

    RRP: 11 € Price: As low as 8.93 €
    Select variant
  16. Berkley Bullet Pop 6 cm [6 g] surface lure kit 3-pack
    Berkley

    Bullet Pop 6 cm [6 g] surface lure kit 3-pack
    RRP: 21.20 € Price: 18.02 €
  20. Abu Garcia Reflex White 5.7 cm [12 g]
    Abu Garcia

    Reflex White 5.7 cm [12 g]

    RRP: Price: As low as 5.31 €
    Select variant
  23. Berkley PowerBait Trout Bait Spices [50 g]
    Berkley

    PowerBait Trout Bait Spices [50 g]
    RRP: Price: As low as 5.47 €
    Select variant
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1879 Products

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Category
  1. Artificial Bait 51 items
  2. Lure and bait building 6 items
  3. Sets of baits and lures 177 items
  4. Doftsprayer m.m. 5 items
  5. Extra tails 31 items
  6. Flies 64 items
  7. Sea fishing baits 114 items
  8. Seatrout lures 126 items
  9. Searigs & ready-made tackle 82 items
  10. Jerkbaits 86 items
  11. Jigs & soft baits 424 items
  12. Crayfish & creature baits 80 items
  13. Spinner rig for trolling 19 items
  14. Ice fishing jigs 36 items
  15. Deep sea & ice pilkers 59 items
  16. Ice fishing spoon 35 items
  17. Spoon lure 146 items
  18. Spinner 122 items
  19. Spinnerbaits 53 items
  20. Stickbaits 1 item
  21. Tail baits 51 items
  22. Trolling lures & attractor spoons 14 items
  23. Crankbaits 60 items
  24. Wobbler 208 items
  25. Surface lures & poppers 72 items
Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Brand
Price
Show price range
Length of lure (grouping) Indicates the range within which the lure’s length falls.
Weight group

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Type of water
Fishing depth (grouping)
Filter
Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
Filter
Filter options:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.