Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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1788 Products

  1. Savage 3D Herring Shad v2 21.5 cm [65 g]
    Savage Gear

    Savage 3D Herring Shad v2 21.5 cm [65 g]
    RRP: Price: As low as 10.73 €
    Select variant
  2. Westin Bullteez Curltail Inline 39 cm [230 g] S
    Westin

    Bullteez Curltail Inline 39 cm [230 g] S
    RRP: 38 € Price: As low as 34.16 €
    Select variant
  4. Rapala Jigging Rap Magnum 7 cm [32 g] S
    Rapala

    Jigging Rap Magnum 7 cm [32 g] S
    RRP: 19 € Price: As low as 17.76 €
    Select variant
  5. Rapala Rippin' Blade 7 cm [16 g] S
    Rapala

    Rippin' Blade 7 cm [16 g] S
    RRP: 18 € Price: As low as 15.23 €
    Select variant
  6. Rapala Soft Otus 18 cm [55 g]
    Rapala

    Soft Otus 18 cm [55 g]
    RRP: 9 € Price: As low as 7.12 €
    Select variant
  7. Savage 4D Line Thru Roach 32 cm [420 g] SS
    Savage Gear

    Savage 4D Line Thru Roach 32 cm [420 g] SS
    RRP: 49 € Price: As low as 43.17 €
    Select variant
  8. Hurricane Lillsjöpirken 4.5 cm [4.5 g]
    Hurricane

    Lillsjöpirken 4.5 cm [4.5 g]
    RRP: Price: As low as 5.59 €
    Select variant
  9. Hurricane Veigi [1.6 g]
    Hurricane

    Veigi [1.6 g]
    RRP: Price: As low as 3.15 €
    Select variant
  10. Hurricane Flatty [1.5 g]
    Hurricane

    Flatty [1.5 g]
    RRP: Price: As low as 3.15 €
    Select variant
  11. Hurricane Triggy [1.7 g]
    Hurricane

    Triggy [1.7 g]
    RRP: Price: As low as 3.15 €
    Select variant
  12. Cresta Bait Bands in natural latex 50-pack
    Cresta

    Bait Bands in natural latex 50-pack
    RRP: Price: As low as 6.22 €
    Select variant
  13. SPRO Iris Thrillseeker XL 15 cm [35 g]
    SPRO

    Iris Thrillseeker XL 15 cm [35 g]
    RRP: Price: As low as 21.54 €
    Select variant
  14. SPRO Iris Thrillseeker 10 cm [14 g]
    SPRO

    Iris Thrillseeker 10 cm [14 g]
    RRP: Price: As low as 15.23 €
    Select variant
  15. Hurricane Wet Fly Double 2 flies 5-pack
    Hurricane

    Wet Fly Double 2 flies 5-pack
    Price: 16.13 €
  16. Cotton Cordell Suspending Ripplin' Red Fin 10.5 cm [17 g]
    Cotton Cordell

    Suspending Ripplin' Red Fin 10.5 cm [17 g]
    RRP: Price: As low as 17.03 €
    Select variant
  18. Kinetic Biwa spoon lure [2.5 g] assorted colors 5-pack
    Kinetic

    Biwa spoon lure [2.5 g] assorted colors 5-pack
    RRP: 11.50 € Price: 9.82 €
  21. Westin Bulldog Inline 2.7 cm [4 g]
    Westin

    Bulldog Inline 2.7 cm [4 g]
    RRP: Price: As low as 7.66 €
    Select variant
  24. Berkley Zilla Tailswinger 14 cm [56 g] 1+2-pack
    Berkley

    Zilla Tailswinger 14 cm [56 g] 1+2-pack
    RRP: 27 € Price: As low as 24.25 €
    Select variant
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1788 Products

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Category
  1. Artificial Bait 56 items
  2. Lure and bait building 6 items
  3. Sets of baits and lures 193 items
  4. Doftsprayer m.m. 5 items
  5. Extra tails 29 items
  6. Flies 67 items
  7. Sea fishing baits 105 items
  8. Seatrout lures 108 items
  9. Searigs & ready-made tackle 79 items
  10. Jerkbaits 84 items
  11. Jigs & soft baits 397 items
  12. Crayfish & creature baits 74 items
  13. Spinner rig for trolling 7 items
  14. Ice fishing jigs 36 items
  15. Chum mixtures 2 items
  16. Deep sea & ice pilkers 49 items
  17. Ice fishing spoon 26 items
  18. Spoon lure 135 items
  19. Spinner 126 items
  20. Spinnerbaits 50 items
  21. Stickbaits 1 item
  22. Tail baits 51 items
  23. Trolling lures & attractor spoons 13 items
  24. Crankbaits 59 items
  25. Wobbler 205 items
  26. Surface lures & poppers 70 items
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Fish species
Brand
Price
€
€
Show price range
Indicates the range within which the lure’s length falls.
Length of lure (grouping)

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Weight group
Type of water
Fishing depth (grouping)
Filter
Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
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Filter options:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.