Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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1753 Products

  1. Lunker City Shaker 11.5 cm [11.2 g] 6-pack
    Lunker City

    Shaker 11.5 cm [11.2 g] 6-pack
    RRP: 19 € Price: As low as 14.33 €
    Select variant
  2. Svartzonker McPike 21 cm [73 g] 2-pack
    Svartzonker

    McPike 21 cm [73 g] 2-pack
    RRP: 21 € Price: As low as 15.23 €
    Select variant
  3. Wiggler Rubber Worm [37 g] blue/glow 4-pack
    Wiggler

    Rubber Worm [37 g] blue/glow 4-pack
    RRP: Price: As low as 6.22 €
    Select variant
  4. Savage 4Play V2 Swim & Jerk 13.5 cm [20 g]
    Savage Gear

    Savage 4Play V2 Swim & Jerk 13.5 cm [20 g]
    RRP: Price: As low as 16.13 €
    Select variant
  5. Svartzonker Tail Hiker 10-pack
    Svartzonker

    Tail Hiker 10-pack
    Price: 5.32 €
  6. DAM Slim Pack 1 [18 g] mixed 5-pack
    DAM

    Slim Pack 1 [18 g] mixed 5-pack
    Price: 10.73 €
  9. SPRO sliding float 10 cm 2-pack
    SPRO

    sliding float 10 cm 2-pack
    Price: 4.42 €
  10. Berkley Gulp! Nightcrawler 15 cm dark brown 70 g
    Berkley

    Gulp! Nightcrawler 15 cm dark brown 70 g
    RRP: 15.00 € Price: 13.43 €
  11. Berkley PowerBait Nessie 22 cm [57 g] SS 1-pack
    Berkley

    PowerBait Nessie 22 cm [57 g] SS 1-pack
    RRP: 16 € Price: As low as 14.33 €
    Select variant
  13. Westin Sandy Fixed Sbass 11 cm [18 g] 1-pack
    Westin

    Sandy Fixed Sbass 11 cm [18 g] 1-pack
    RRP: Price: As low as 10.73 €
    Select variant
  14. Westin Shadteez Pin-Tail 11 cm [3.5 g] 2-pack
    Westin

    Shadteez Pin-Tail 11 cm [3.5 g] 2-pack
    RRP: Price: As low as 5.32 €
    Select variant
  16. Hurricane Bait Head Original Rigged
    Hurricane

    Bait Head Original Rigged
    RRP: Price: As low as 6.22 €
    Select variant
  17. Shimano Yasei Pure Pop 8 cm [12 g] F
    Shimano

    Yasei Pure Pop 8 cm [12 g] F
    RRP: 13 € Price: As low as 11.63 €
    Select variant
  18. Kinetic Frille [6-9 g] mix 5-pack
    Kinetic

    Frille [6-9 g] mix 5-pack
    RRP: 11 € Price: As low as 9.82 €
    Select variant
  20. Kinetic Jebo Herring Classic [12-42 g] mix 5-pack
    Kinetic

    Jebo Herring Classic [12-42 g] mix 5-pack
    RRP: 11 € Price: As low as 8.92 €
    Select variant
  21. Kinetic Belone Glitter [16-24 g] mix 5-pack
    Kinetic

    Belone Glitter [16-24 g] mix 5-pack
    RRP: 11 € Price: As low as 8.92 €
    Select variant
  22. Kinetic Belone Flash Silky [16-24 g] mix 5-pack
    Kinetic

    Belone Flash Silky [16-24 g] mix 5-pack
    RRP: 11 € Price: As low as 8.92 €
    Select variant
  23. Kinetic Belone Flash [16-24 g] mix 5-pack
    Kinetic

    Belone Flash [16-24 g] mix 5-pack
    RRP: 11 € Price: As low as 8.92 €
    Select variant
  24. Westin Ricky The Roach Inline 15 cm [47 g] SS
    Westin

    Ricky The Roach Inline 15 cm [47 g] SS
    RRP: 22 € Price: As low as 19.74 €
    Select variant
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1753 Products

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Category
  1. Artificial Bait 60 items
  2. Lure and bait building 6 items
  3. Sets of baits and lures 186 items
  4. Doftsprayer m.m. 5 items
  5. Extra tails 29 items
  6. Flies 74 items
  7. Sea fishing baits 105 items
  8. Seatrout lures 107 items
  9. Searigs & ready-made tackle 83 items
  10. Jerkbaits 83 items
  11. Jigs & soft baits 385 items
  12. Crayfish & creature baits 72 items
  13. Spinner rig for trolling 14 items
  14. Ice fishing jigs 34 items
  15. Deep sea & ice pilkers 46 items
  16. Ice fishing spoon 24 items
  17. Spoon lure 135 items
  18. Spinner 111 items
  19. Spinnerbaits 48 items
  20. Stickbaits 1 item
  21. Tail baits 50 items
  22. Trolling lures & attractor spoons 13 items
  23. Crankbaits 59 items
  24. Wobbler 200 items
  25. Surface lures & poppers 66 items
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Fish species
Brand
Price
€
€
Show price range
Indicates the range within which the lure’s length falls.
Length of lure (grouping)

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Weight group
Type of water
Fishing depth (grouping)
Filter
Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
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Filter options:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.