Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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1961 Products

  1. Daiwa Modern Traditional flies 1
    Daiwa

    Modern Traditional flies 1
    RRP: 15.00 € Price: 13.43 € REA pris: 10.09 €
  2. Yellow Perch
    Berkley

    Pulse Spintail 7.5 cm [21 g]
    RRP: 10 € Price: 9.82 € REA pris: As low as 6.39 €
    Select variant
  3. Daiwa Megaforce Lawnmover 18 g lure kit 5-pack
    Daiwa

    Megaforce Lawnmover 18 g lure kit 5-pack
    RRP: 12.00 € Price: 10.73 € REA pris: 8.09 €
  4. Abu Garcia Hammer 7 cm [20 g]
    Abu Garcia

    Hammer 7 cm [20 g]
    RRP: Price: 6.22 € REA pris: As low as 4.69 €
    Select variant
  5. Abu Garcia Atom 11 cm [55 g]
    Abu Garcia

    Atom 11 cm [55 g]
    RRP: Price: 14.33 € REA pris: As low as 9.89 €
    Select variant
  6. Wiggler Round Jig 18 cm [200 g]
    Wiggler

    Round Jig 18 cm [200 g]
    RRP: 7 € Price: As low as 5.32 €
    Select variant
  7. Relax Kopyto 4L Standard 11.5 cm [14 g] 10-pack
    Relax

    Kopyto 4L Standard 11.5 cm [14 g] 10-pack
    RRP: 16 € Price: 15.23 € REA pris: As low as 11.39 €
    Select variant
  8. Black n Yellow Glow
    Savage Gear

    Savage 3D Line Thru Sandeel 15 cm [27 g]
    RRP: 14 € Price: 12.53 € REA pris: As low as 9.49 €
    Select variant
  9. Savage 3D Line Thru Sandeel 12.5 cm [19 g] S
    Savage Gear

    Savage 3D Line Thru Sandeel 12.5 cm [19 g] S
    RRP: Price: 12.53 € REA pris: As low as 7.59 €
    Select variant
  10. DAM Sea-Rig 2 Herring Real Skin with 5 pcs size #8 hooks uv
    DAM

    Sea-Rig 2 Herring Real Skin with 5 pcs size #8 hooks uv
    Price: 3.52 € REA pris: 2.29 €
  11. DAM Slim Pack 3 [32 g] mixed 5-pack
    DAM

    Slim Pack 3 [32 g] mixed 5-pack
    RRP: 14.50 € Price: 13.43 € REA pris: 8.19 €
  12. Antichepasture Baohua Lures Earthworm liquid brown
    Antichepasture

    Baohua Lures Earthworm liquid brown
    RRP: 6.00 € Price: 5.32 € REA pris: 3.99 €
  13. G. Eriksson Fishing Equipment WM Trailer DeLuxe yellow/red (KSG)
    G. Erikssons Fiskeredskap

    G. Eriksson Fishing Equipment WM Trailer DeLuxe yellow/red (KSG)
    RRP: 20.50 € Price: 18.84 € REA pris: 14.19 €
  14. Mustad Tinsel Mackerel Trace with 4 pcs size #3/0 hooks silver/red
    Mustad

    Tinsel Mackerel Trace with 4 pcs size #3/0 hooks silver/red
    RRP: 4.50 € Price: 3.52 € REA pris: 2.69 €
  15. Wiggler Flasher Rig with 3 pcs size #3/0 hooks red
    Wiggler

    Flasher Rig with 3 pcs size #3/0 hooks red
    Price: 2.61 € REA pris: 1.99 €
  16. SPRO Zocker Jig [40 g] silver
    SPRO

    Zocker Jig [40 g] silver
    RRP: 5.50 € Price: 5.32 € REA pris: 3.99 €
  17. Berkley PowerBait Trout Bait [50 g] yellow
    Berkley

    PowerBait Trout Bait [50 g] yellow
    RRP: 8.00 € Price: 7.21 € REA pris: 5.49 €
  18. Berkley Paddle Frog 10 cm [15 g] 5-pack
    Berkley

    Paddle Frog 10 cm [15 g] 5-pack
    RRP: Price: 10.73 € REA pris: As low as 6.19 €
    Select variant
  19. Berkley Powerbait Ice Snake-Tongue Minnow 4 cm 14-pack
    Berkley

    Powerbait Ice Snake-Tongue Minnow 4 cm 14-pack
    RRP: 7 € Price: 6.22 € REA pris: As low as 2.69 €
    Select variant
  20. Savage 3D Crayfish Rattling 5.5 cm [1.6 g] S 8-pack
    Savage Gear

    Savage 3D Crayfish Rattling 5.5 cm [1.6 g] S 8-pack
    RRP: 10 € Price: 9.82 € REA pris: As low as 4.49 €
    Select variant
  21. Berkley Pulse Shad 14 cm [45 g] 2-pack
    Berkley

    Pulse Shad 14 cm [45 g] 2-pack
    RRP: 8 € Price: 7.21 € REA pris: As low as 5.29 €
    Select variant
  22. Berkley Pulse Shad 11 cm [22 g] 3-pack
    Berkley

    Pulse Shad 11 cm [22 g] 3-pack
    RRP: 8 € Price: 7.21 € REA pris: As low as 5.39 €
    Select variant
  23. Svartzonker McHybrid 16.5 cm [74 g] SS
    Svartzonker

    McHybrid 16.5 cm [74 g] SS
    RRP: 21 € Price: 19.74 € REA pris: As low as 8.99 €
    Select variant
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1961 Products

All filter

Category
  1. Artificial Bait 64 items
  2. Lure and bait building 6 items
  3. Sets of baits and lures 227 items
  4. Doftsprayer m.m. 6 items
  5. Extra tails 33 items
  6. Flies 73 items
  7. Sea fishing baits 116 items
  8. Seatrout lures 112 items
  9. Searigs & ready-made tackle 90 items
  10. Jerkbaits 87 items
  11. Jigs & soft baits 412 items
  12. Crayfish & creature baits 80 items
  13. Spinner rig for trolling 13 items
  14. Ice fishing jigs 53 items
  15. Chum mixtures 4 items
  16. Deep sea & ice pilkers 76 items
  17. Ice fishing spoon 38 items
  18. Spoon lure 169 items
  19. Spinner 130 items
  20. Spinnerbaits 48 items
  21. Stickbaits 1 item
  22. Tail baits 48 items
  23. Trolling lures & attractor spoons 12 items
  24. Crankbaits 69 items
  25. Wobbler 222 items
  26. Surface lures & poppers 79 items
  27. Tillbehör 1 item
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Fish species
Brand
Price
€
€
Show price range
Indicates the range within which the lure’s length falls.
Length of lure (grouping)

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Weight group
Type of water
Fishing depth (grouping)
Filter
Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
Filter
Filter options:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.