Your Nordic expert in fishing equipment | 1974

Nordic fishing expert | 1974

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Buy fishing lures & baits?

You've come to the right place! Here you will find thousands of fishing lures and baits for all occasions.

We have spent a lot of time combing the market for the best lures - so that you can find exactly what you are looking for. Here are hot new products and well-known favorites for pike, perch, zander, trout, mackerel, salmon... Yes, most of what you need to catch that dream fish.

>In order to easily find the fishing lures and baits you are looking for, we have placed them in about twenty subcategories. Click through the filter menu, and you will find that special bait you need.

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1752 Products

  1. Abu Garcia Pike Favorites 3-pack
    Abu Garcia

    Pike Favorites 3-pack
    RRP: 13.50 € Price: 10.73 €
  2. Abu Garcia Bottom rig for flatfish 60 g
    Abu Garcia

    Bottom rig for flatfish 60 g
    Price: 4.42 €
  5. SPRO Zocker Jig [40 g] silver
    SPRO

    Zocker Jig [40 g] silver
    Price: 5.32 €
  7. Berkley PowerBait Nessie 17 cm [28 g] SS 1-pack
    Berkley

    PowerBait Nessie 17 cm [28 g] SS 1-pack
    RRP: 14 € Price: As low as 12.53 €
    Select variant
  8. Wiggler Viking-Herring Pro Staff Collection 6 cm [13 g]
    Wiggler

    Viking-Herring Pro Staff Collection 6 cm [13 g]
    RRP: Price: As low as 5.32 €
    Select variant
  9. Fladen Nordingen 5.5 cm [12 g]
    Fladen

    Nordingen 5.5 cm [12 g]
    RRP: Price: As low as 2.61 €
    Select variant
  10. Savage Craft Bleak 8.5 cm [4.2 g] 5-pack
    Savage Gear

    Savage Craft Bleak 8.5 cm [4.2 g] 5-pack
    RRP: Price: As low as 7.21 €
    Select variant
  11. Fladen Box Pike lure/accessory set
    Fladen

    Box Pike lure/accessory set
    RRP: 31.50 € Price: 22.44 €
  12. Daiwa Prorex Lazy Tail Paddle 12 cm 2-pack
    Daiwa

    Prorex Lazy Tail Paddle 12 cm 2-pack
    RRP: Price: As low as 7.12 €
    Select variant
  14. Savage Gear Dropshot Academy lure set mixed colors 36-pack
    Savage Gear

    Dropshot Academy lure set mixed colors 36-pack
    RRP: 27.00 € Price: 24.25 €
  15. Savage Crazy Swim Jig 12.5 cm [14.5 g] S
    Savage Gear

    Savage Crazy Swim Jig 12.5 cm [14.5 g] S
    RRP: Price: As low as 9.82 €
    Select variant
  16. Savage Crazy Swim Jig 10 cm [8.5 g] S
    Savage Gear

    Savage Crazy Swim Jig 10 cm [8.5 g] S
    RRP: Price: As low as 9.82 €
    Select variant
  17. Westin RawBite Crankbait 7 cm [12 g] F
    Westin

    RawBite Crankbait 7 cm [12 g] F
    RRP: 11 € Price: As low as 9.82 €
    Select variant
  18. Darts Dry Fly Fishing Kit #2
    Darts

    Dry Fly Fishing Kit #2
    RRP: 14.50 € Price: 13.43 €
  19. Myran Wipp 8 cm [15 g]
    Myran

    Wipp 8 cm [15 g]
    RRP: Price: As low as 7.12 €
    Select variant
  20. Myran Agat 6 cm [5 g]
    Myran

    Agat 6 cm [5 g]
    RRP: Price: As low as 6.22 €
    Select variant
  21. Blue Fox Vibrax Shad 4 cm [6 g]
    Blue Fox

    Vibrax Shad 4 cm [6 g]
    RRP: Price: As low as 9.82 €
    Select variant
  22. Wiggler Original Viking-Herring Prisma 8.5 cm [28 g]
    Wiggler

    Original Viking-Herring Prisma 8.5 cm [28 g]
    RRP: 9 € Price: As low as 6.22 €
    Select variant
  23. Wiggler Rubber Worm [37 g] mix 4-pack
    Wiggler

    Rubber Worm [37 g] mix 4-pack
    RRP: Price: As low as 6.22 €
    Select variant
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1752 Products

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Category
  1. Artificial Bait 60 items
  2. Lure and bait building 6 items
  3. Sets of baits and lures 186 items
  4. Doftsprayer m.m. 5 items
  5. Extra tails 29 items
  6. Flies 74 items
  7. Sea fishing baits 105 items
  8. Seatrout lures 107 items
  9. Searigs & ready-made tackle 83 items
  10. Jerkbaits 83 items
  11. Jigs & soft baits 384 items
  12. Crayfish & creature baits 72 items
  13. Spinner rig for trolling 14 items
  14. Ice fishing jigs 34 items
  15. Deep sea & ice pilkers 46 items
  16. Ice fishing spoon 24 items
  17. Spoon lure 135 items
  18. Spinner 112 items
  19. Spinnerbaits 48 items
  20. Stickbaits 1 item
  21. Tail baits 50 items
  22. Trolling lures & attractor spoons 13 items
  23. Crankbaits 59 items
  24. Wobbler 200 items
  25. Surface lures & poppers 66 items
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
Fish species
Brand
Price
€
€
Show price range
Indicates the range within which the lure’s length falls.
Length of lure (grouping)

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Weight group
Type of water
Fishing depth (grouping)
Filter
Suggestions:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures
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Filter options:
All Pike lures All Perch lures All Zander lures Set of lures Jigs & softlures Creaturebaits Wobblers Jerkbaits Spinners Sea fishing lures

Buy Fishing Lures

Here we have gathered all our baits and fishing lures. We have fishing lures for all types of fish and offer both affordable fishing lures and more expensive limited edition lures, as well as baits specifically designed for certain fishing situations.

 

Choosing the Right Lure

We have thousands of different fishing lures in our assortment, and knowing which lure to choose is not always easy. The simplest approach is to consider what type of fish you are targeting and what equipment you will use. It's important that the bait's weight matches the casting weight of the fishing rod you will use. There are also many different types of baits suitable for different situations and fishing methods. A good tip is to buy various types of fishing lures in different colors and sizes. That way, you are prepared for any fishing situation.

 

Choosing the Right Color for the Bait

It is difficult to determine the best color for a fishing lure. It depends on conditions such as water temperature, weather, and type of water. To be prepared for various conditions, we usually recommend having both brightly colored baits and more natural baits in your tackle box. It can also be beneficial to have several different sizes of baits. A good way to come prepared for fishing is to buy a complete bait set that contains different types of fishing lures.