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Rapala is a globally recognized brand with distribution in more than 140 countries. Lauri Rapala started the company in 1936, a few years after carving his first wobbler from cork and covering it with the foil wrapper of a chocolate bar. This floating imitation of a small roach paved the way for Rapala’s success story. The original lure is still in the range and is now called the No. 9 Floater. In addition to effective wobblers, Rapala manufactures high-quality rods, reels, clothing, and accessories for sport fishing.