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Normark is a leading distributor of products for fishing, hunting, and outdoor activities. The company was founded in 1965 in Minnetonka, Minnesota, and sold, among other things, Rapala wobblers. After many years of close collaboration with Rapala, the two companies merged in 1990, and the new company was named Rapala-Normark Group Ltd, now known as Rapala VMC Corporation. Rapala also owns the brands Suffix, Storm, VMC, Blue Fox, and Marttiini, and is a co-owner of 13 Fishing. Additionally, Rapala/Normark is a distributor for Okuma in Europe.