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Wiggler was founded in the early 1950s in Gothenburg and initially focused on casting sinkers, jigs, and fishing lures. The Wiggler lure and Viking Herring were some of the first lures produced and are still on the market today. Nowadays, Wiggler is located in Stora Höga, just south of Stenungsund. In addition to its own products, Wiggler is a distributor for around 30 brands, including Bomber Lures, SPRO, Relax, Mustad, and Gamakatsu.

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