Wiggler was founded in the early 1950s in Gothenburg and initially focused on casting sinkers, jigs, and fishing lures. The Wiggler lure and Viking Herring were some of the first lures produced and are still on the market today. Nowadays, Wiggler is located in Stora Höga, just south of Stenungsund. In addition to its own products, Wiggler is a distributor for around 30 brands, including Bomber Lures, SPRO, Relax, Mustad, and Gamakatsu.
Length of lure (grouping) Indicates the range within which the lure’s length falls.
Main category
Sub category
Fishing depth (grouping)
Weight group
Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.
Ultra-light includes the very lightest lures, often weighing just a few grams.
Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.
Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.
Heavy is a common measure for pike fishing.
Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.