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Claes "Svartzonker" Claesson is a Swedish lure builder who started Svartzonker Sweden in 2013. The focus is primarily on lures, rods, and accessories for predator fishing. Affordable products that work and catch fish on the water. Several of the pike lures Claes has developed are already classics, such as McTail, McRubber, and McHybrid. Svartzonker collaborates with ABU Garcia, so several Svartzonker products can also be found in Abu’s range.