Buy Abu Garcia products online.

Here you will find all our fishing gear from Abu. We sell all Abu reels, rods, lures, and everything else.

The Swede Carl August Borgström founded AB Urfabriken in Mörrum in 1921 and initially produced pocket watches and taxi meters, but in the 1940s, Abu began manufacturing sport fishing products. In 1941, the first spinning reel was introduced, and since then, Abu Garcia has produced fishing equipment in all price ranges. Nowadays, Abu Garcia is American and part of the Pure Fishing corporate group. Fiskejournalen is, of course, an Abu Pro Shop, and these products can also be found on our pro shop page.

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  1. Spoon lure
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Length of lure (grouping) Indicates the range within which the lure’s length falls.
Sub category
Fishing depth (grouping)
Weight group

Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.

Ultra-light includes the very lightest lures, often weighing just a few grams.

Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.

Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.

Heavy is a common measure for pike fishing.

Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.

Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
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36 Products

  1. Abu Garcia Toby Salmo 11 cm [30 g]
    Abu Garcia

    Toby Salmo 11 cm [30 g]

    RRP: Price: As low as 8.02 €
    Select variant
  2. Abu Garcia Jazz 4.5 cm [10 g]
    Abu Garcia

    Jazz 4.5 cm [10 g]

    RRP: Price: As low as 5.32 €
    Select variant
  3. Abu Garcia Hammer 8.5 cm [30 g]
    Abu Garcia

    Hammer 8.5 cm [30 g]

    RRP: Price: As low as 6.22 €
    Select variant
  4. Abu Garcia Atom Reed 7.5 cm [25 g]
    Abu Garcia

    Atom Reed 7.5 cm [25 g]

    RRP: Price: As low as 8.02 €
    Select variant
  5. Abu Garcia Atom Reed 6 cm [20 g]
    Abu Garcia

    Atom Reed 6 cm [20 g]

    RRP: Price: As low as 7.21 €
    Select variant
  6. Abu Garcia Atom 9 cm [35 g]
    Abu Garcia

    Atom 9 cm [35 g]

    RRP: Price: As low as 8.02 €
    Select variant
  7. Abu Garcia Atom 6 cm [20 g]
    Abu Garcia

    Atom 6 cm [20 g]

    RRP: Price: As low as 6.22 €
    Select variant
  8. Abu Garcia Rattlin Atom 9.5 cm [16.5 g]
    Abu Garcia

    Rattlin Atom 9.5 cm [16.5 g]

    RRP: Price: As low as 10.36 €
    Select variant
  9. Abu Garcia Atom PRO 11 cm [55 g]
    Abu Garcia

    Atom PRO 11 cm [55 g]

    RRP: 22 € Price: As low as 17.94 €
    Select variant
  10. Abu Garcia Atom PRO 9 cm [35 g]
    Abu Garcia

    Atom PRO 9 cm [35 g]

    RRP: Price: As low as 13.43 €
    Select variant
  11. Abu Garcia Atom PRO 7.5 cm [25 g]
    Abu Garcia

    Atom PRO 7.5 cm [25 g]

    RRP: Price: As low as 10.73 €
    Select variant
  12. Abu Garcia Toby 7.5 cm [20 g] mixed colors 3-pack
    Abu Garcia

    Toby 7.5 cm [20 g] mixed colors 3-pack

    RRP: 20.50 € Price: 18.84 €
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36 Products