Here you will find all our fishing gear from Abu. We sell all Abu reels, rods, lures, and everything else.
The Swede Carl August Borgström founded AB Urfabriken in Mörrum in 1921 and initially produced pocket watches and taxi meters, but in the 1940s, Abu began manufacturing sport fishing products. In 1941, the first spinning reel was introduced, and since then, Abu Garcia has produced fishing equipment in all price ranges. Nowadays, Abu Garcia is American and part of the Pure Fishing corporate group. Fiskejournalen is, of course, an Abu Pro Shop, and these products can also be found on our pro shop page.
For regular fishing with a casting rod, you can easily group the lengths like this:
5-6 feet - Children/juniors 6-7 feet - Easy to handle - Perfect for boats. 7-9 feet - Most popular, especially for fishing from shore. 9+ feet - Coastal fishing and river fishing, etc.
Rod length when transported
Refers to how many centimeters long the disassembled rod is. This can be good to know if you’re traveling or packing it into a motorcycle bag.
Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
