Here you will find all our fishing gear from Abu. We sell all Abu reels, rods, lures, and everything else.
The Swede Carl August Borgström founded AB Urfabriken in Mörrum in 1921 and initially produced pocket watches and taxi meters, but in the 1940s, Abu began manufacturing sport fishing products. In 1941, the first spinning reel was introduced, and since then, Abu Garcia has produced fishing equipment in all price ranges. Nowadays, Abu Garcia is American and part of the Pure Fishing corporate group. Fiskejournalen is, of course, an Abu Pro Shop, and these products can also be found on our pro shop page.
Length of lure (grouping) Indicates the range within which the lure’s length falls.
Sub category
Fishing depth (grouping)
Weight group
Here, we’ve chosen to divide the lures into different weight groups, just as we’ve categorized rods into casting weight groups, to make it easier for you in this jungle.
Ultra-light includes the very lightest lures, often weighing just a few grams.
Light includes many of the lures used for perch fishing with smaller soft baits, small crankbaits, and spinners.
Light - Medium and Medium contain most common lures in the mid-weight class - spoons, crankbaits, spinners, and other lures intended for everything from sea trout to lighter pike fishing.
Heavy is a common measure for pike fishing.
Extra heavy and Super heavy include lures for, e.g., saltwater fishing and heavier pike fishing.
Fish species
Here, we’ve categorized the products based on which fish you want to hook. We’ve relied on what manufacturers specify, but also on experience of what usually works. The list could almost be endless, and many things work for more species than we’ve listed, so don’t be afraid to experiment.
